CATEGORIES Drama, Independent, Sundance, Movie Marketing, Posters, Movie Photos, Movie News, Sundance Film Festival, Cinematical
Just in time for Passover, Cinematical has received this exclusive poster for the Sundance hit Holy Rollers, starring Jesse Eisenberg, Justin Bartha, Ari Graynor, Danny A. Abeckaser and Q-Tip. Based on a true story, the film follows an Orthodox Jewish kid (Eisenberg) who's lured into the flashy-yet-dangerous world of Ecstasy dealing via a drug ring with ties to an Israeli drug cartel that uses Hasidic Jews to smuggle pills from Amsterdam to New York City. Essentially, if you bought Ecstacy in the late '90s and lived in or around New York City, there's a good chance it came from these folks -- their operation was that massive.
I saw Holy Rollers at Sundance, and I dug it -- the film felt sort of Boiler Room-esque, but with an Orthodox Jew instead of a gambling Jew. Also, out of all the NY-based films at the fest this year (and there were a lot of them), I really loved how director Kevin Asch captured the Hasidic community; the little details and care he put into it without overcrowding the film with unessential shots or scenes. He provided just enough to color the background and make it so we sympathize with Eisenberg's character while he questions everything he's ever known in the hopes of obtaining everything he's always wanted. Plus, Justin Bartha absolutely steals every scene he's in as the older, ex-Orthodox Ecstacy mentor. Holy Rollers is worth the watch just to see him go absolutely nuts with the character in what will clearly be the role that proves this guy can most definitely act with the best of them.
Check out the full poster by clicking below, as well as some additional images from the film. Holy Rollers will arrive in theaters on May 21st.