CATEGORIES Trailer Trash, Movie Marketing, Trailers and Clips, Trailers and Clips, Movie News, CinematicalI'd like to do something new with our weekly trailer roundup. Simply put, it's now a sort of contest. Not for you, but rather for the marketers attempting to get us into theaters for their product. After the jump I've listed ten trailers in order of best to worst, three of them embedded for your viewing pleasure. After that is a poll for you to vote on your own favorite, so we can see how my judgment compares to you readers. First prize is nothing more than an utmost interest in the film that's best advertised. And maybe as a result also a great box office return. Last place is a message that something's wrong, nobody's going to see this movie and it's time to go back to the drawing board.
This week's definite winner is the trailer for Predators, not because the movie looks awesome (though it does), but because the spot introduces us perfectly to the premise and gets us excited for something that could have very well come off as a cheap cash-grabbing sequel. I almost missed the fact that this installment is set on the Predators' home planet, but it doesn't matter. I'm sure later trailers will expose more (maybe too much). All we needed was some bad-ass looking humans (Danny Trejo, Laurence Fishburne -- even Adrian Brody seems pretty tough), lots of action involving a variety of weaponry and of course a very minimal showcasing of the alien hunters. I'm far more excited about this movie now than I was prior to viewing the trailer.
Second place goes to the unnecessary but still excellent fourth trailer for Kick-Ass, continuing the sell that this is the must-see movie of the season. Some are telling me they're confused by the film's marketing, that it looks too much like a kids' movie. Maybe, as my girlfriend says, there should be more emphasis in these green band trailers and TV spots that say this cute superhero movie is not for kids. Regardless, everybody from my baby niece to my grandmother seems excited about this one. My niece will just have to wait a little longer to see it than the rest of us.
[click on the movie title to watch the trailer if it's not embedded]
1. Predators - Of course, the trailer for Alien vs. Predator was good, too.
2. Kick-Ass - Another trailer that makes this film look amazing, but did we really need another trailer that makes this film look amazing?
3. The Greatest - Looks like Moonlight Mile with ingenue du jour Carey Mulligan in the Jake Gyllenhaal part. Only this time Susan Sarandon is a total bitch. The trailer sets up the premise nicely without seeming to give too much away. I think the pregnancy reveal could have been left out, though spoilers don't matter when you have the promise of Susan Sarandon saying inappropriate and nasty things to her dead son's girlfriend.
4. Best Worst Movie - Is that Scott Weinberg?
5. Harry Brown - Just when you thought we didn't need another vengeful vigilante film, here's one starring Michael Caine, reminding us of his great films from the 60s and 70s. The trailer doesn't even need to show a thing. Just tell us this will do for Michael Caine what The Limey did for Terence Stamp.
6. The Secret In Their Eyes - I'm a little disappointed in this trailer, because it doesn't play up its assets enough. I barely noticed the "Oscar Winner" title at the beginning -- why not put it later? -- and I'm always curious why movies starring Ricardo Darin don't mention that he's the guy from Nine Queens. A good number of Americans have seen that film. And here he is in another crime film, albeit more of a thriller than a caper. I'm a fan of Darin and director Juan Jose Campanella, and even I'm just barely intrigued based on this trailer alone.
7. Who Do You Love - Looks like a TV movie from the trailer, and anyway didn't we just have a film about Chess Records starring bigger names? The music is key and using 45s for titles is clever, but this doesn't particularly draw me to the theater.
8. Megamind - Exhibits precisely why I don't like celebrity voices. Is anyone else having trouble putting Will Ferrell's dialogue to this Monsters vs. Aliens reject's mouth? The animation looks crisp, but otherwise I'm not interested.
9. The Switch - Almost has me as much as any film starring Jason Bateman and Jeff Goldblum could, but I'm also pretty sure I got the whole movie from the trailer to this trite and surely predictable rom-com.
10. Eat, Pray, Love - There's something very jarring in the way this trailer is edited. I can't even think of what it's really about other than Julia Roberts eating and traveling and otherwise making me feel jealous of her. Anyone else get a headache from the pacing of this one?