Photo by James Rocchi, who Tweeted: "This is madness. This is MacGruber. This is South By"

Celebrity Sightings: The Hollywood Reporter has some pics of Adrian Brody, Jamie Lynn Sigler and others from opening night of the festival.

Our Coverage: You saw the photo of Jen Yamato's red carpet interview with the ladies of Elektra Luxx yesterday; now learn what Malin Ackerman, Carla Gugino and Emmanuelle Chriqui told her, as well as what happened at the film's world premiere when the projection fails two-thirds through. Jen also interviewed Chloe Sevigny of Barry Munday and Mr. Nice.

Kevin Kelly talked with Leaves of Grass director Tim Blake Nelson and star (x2) Edward Norton and chatted up Cyrus lead Jonah Hill, who'd like Cinematical and other blogs to be a little gentle on him from now on.

As for reviews, Eric D. Snider calls the documentary His & Hers "adorably sweet." At Horror Squad, Alison Nastasi writes of Tony, "the story is more of a social realist character study than an outright horror film and some of the essentially British issues may be unfamiliar to certain audiences, but the overall ideas are universal." At SciFi Squad, Micah Matthews writes of Hubble 3D: "I can honestly say that watching this movie in true IMAX 3D was an experience unlike any I've had before."

Deals: Still nothing to report.

indieWIRE Love: Peter Knegt has some videos from a Michel Gondry Q&A following the doc The Thorn In the Heart, and he reports from Jeffrey Tambor's latest acting workshop, where a fan suggested the Arrested Development star run for President.

Blogs, Tweets and Treats: Jim Carrey won an award at SXSW? Well, really it was his official website that won a SXSW Web Award last night, according to TheWrap.

LA Weekly's Karina Longworth on James Franco's Saturday Night: "fascinating and absolutely worth seeing, but for what are probably the wrong reasons. It can't be the actor-turned-filmmaker's intention to make this specific cast or the greater SNL institution look bad (as Jolivette admitted, the filmmakers are friends with several cast members), but Saturday Night stands as a document of a dinosaur, chugging along in oblivion, unaware and or/uncaring that the world is changing and it'll have to adapt to survive."

Eric Kohn at Speakeasy on the fest's disturbing yet buzz-heavy A Serbian Film (more on that below): "the biggest shocks of the experience come from the fact that it looks like a relatively expensive production, moves along at a competent pace and includes solid performances, indicating the filmmakers' serious intentions lurking beneath the surface."

Tweets from our crew and friends:

@erickohn: "Is 'newborn porn' the #SWSW equivalent of 'chaos reigns'?"

@jlichman (John Lichman): "Serbian Film: Newborn porn! Newborn Porn! Newborn!"

@scotteweinberg: "I'm afraid A SERBIAN FILM may have overshadowed the very cool Australian horror import THE LOVED ONES. See it!"

@ericdsnider
: "What SERBIAN FILM needs at the end is someone popping up and saying, 'The Aristocrats!'"

@cobblehillis (Aaron Hillis): "Pasolini's SALO is THE SOUND OF MUSIC compared to the most depraved film I've ever, ever seen: SERBIAN FILM. Help us."

@DrewatHitFix (Drew McWeeny): "It's rare when I'll watch the same film twice in a festival." ... "It's even less common for me to watch the same festival film twice in one night. 'Serbian Film.' Wow"

@akstanwyck
(Anne Thompson): "blew off three movies to hear thunder soul's kashmere alumni stage band, and they are funk joy incarnate."