They've picked a video game title that not only has enough name recognition (the series has been around since 1989) but one whose recent re-incarnations are cinematic in their own right. Plus, a plot set in ancient times involving a sacred artifact that allows its user (Gyllenhaal) to turn back the sands of time is certainly a prime candidate for a number of special effects extravaganzas befitting of a modern day blockbuster. As far as possible marketplace successors for Pirates of the Caribbean go, Bruckheimer and friends have definitely picked a viable hopeful. The question now, of course, is whether or not they pulled it off.
For me, the first trailer looked like it was trying too hard to fit the Pirates mold. The exotic setting, swashbuckling adventure and flirtatious nature between Gyllenhaal and Arterton seemed a little too reminiscent of Orlando Bloom and Keira Knightley, which left me wondering where director Mike Newell was going to make up the slack for not having a Jack Sparrow analog to steal the show. This new trailer (embedded below from MySpace) makes it pretty clear how they'll be filling seats this summer: a campaign of shock-and-awe effects.
It's got everything you'd expect from a movie of this ilk, including the requisite fight between hero and big cat that apparently must occur in all Hollywood-made films set in ancient times. Does the campaign work, though? You tell us.
Prince of Persia: The Sands of Time Trailer 2 in HD
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