Despite receiving bouquets of dead flowers from heartless movie critics, the star-filled romantic comedy 'Valentine's Day' is dominating the long weekend that includes both Valentine's Day and Monday's President's Day holiday.

According to Sunday estimates from Exhibitor Relations, Inc., which monitors news and trends for the movie exhibition business, 'Valentine's Day' is on track for a three-day total of $52.4 million in ticket sales and as much as $60 million through Monday.

That's not to say everyone was in the mood for contrived love. Thanks to teenage boys and young men, the action fantasy 'Percy Jackson & the Olympians: The Lightning Thief' is looking at a three-day of $31.1 million, while the latest version of the horror classic 'The Wolfman' is just behind with $31.6 million. Despite receiving bouquets of dead flowers from heartless movie critics, the star-filled romantic comedy 'Valentine's Day' is dominating the long weekend that includes both Valentine's Day and Monday's President's Day holiday.

According to Sunday estimates from Exhibitor Relations, Inc., which monitors news and trends for the movie exhibition business, 'Valentine's Day' is on track for a three-day total of $52.4 million in ticket sales and as much as $60 million through Monday.

That's not to say everyone was in the mood for contrived love. Thanks to teenage boys and young men, the action fantasy 'Percy Jackson & the Olympians: The Lightning Thief' is looking at a three-day of $31.1 million, while the latest version of the horror classic 'The Wolfman' is just behind with $31.6 million.

Meanwhile, our old friend 'Avatar' climbed back in front of last weekend's champion, 'Dear John,' outscoring the tear-jerker $22 million to $15.2 million through Sunday. By end of business Monday night, 'Avatar's' domestic box office record will have passed $660 million. Whatever the final numbers, this weekend will set the record for a President's Day weekend.

Meanwhile, let us pause, once again, to acknowledge the growing influence of women over the fortunes of studios and theater owners. The list of recent and potential hits driven largely or entirely by female viewers includes 'New Moon' ($294.4 million), 'The Blind Side' ($244.7 million), 'The Lovely Bones' ($41.5 million), 'It's Complicated' ($107.6 million), 'Dear John' ($53.2 million in 10 days) and now, big-time, 'Valentine's Day.'

'Valentine's Day,' whose warren of stars includes Julia Roberts, Ashton Kucher, the Jessicas (Alba and Biel), Patrick Dempsey, Jennifer Garner, Anne Hathaway and Taylor Swift, is directed by the dean of modern women's movies, Garry Marshall. Whether you mark Marshall's chick-flick roots from the 1987 Goldie Hawn/Kurt Russell romantic comedy 'Overboard,' the girlfriends weepie 'Beaches,' or the 1990 Cinderella-as-hooker blockbuster 'Pretty Woman' ($178 million box office), Marshall has amassed quite a record of women-oriented pictures.

They have not all been successful, and in one instance -- the soft-porn 'Exit to Eden,' which subjected our eyes to Rosie O'Donnell in a leather corset -- there was great embarrassment. But since then, Marshall has directed 'Runaway Bride' ($152.1 million) and the two 'Princess Diaries' (combined total $203 million), and at 75, still knows what young women want.

True, 'Valentine's Day' is getting a little help from boyfriends and husbands who, for the sake of their others on this hand-holding weekend, are enduring it. But even if business falls 50% next weekend, which is likely, the ensemble romantic comedy -- its model is the 2003 'Love Actually' -- will have many imitators.

Here are the three-day estimates:

1. 'Valentine's Day,' $52.4 million (3,665 theaters), new release.
2. 'Percy Jackson & the Olympians: The Lightening Thief,' $31.1 million (3,356), new release.
3. 'The Wolfman,' $30.6 million (3,222), new release.
4. 'Avatar,' $22 million (2,685), $659.6 million total.
5. 'Dear John,' $15.3 million (2,975), $53.2 million.
6. 'Tooth Fairy,' $5.6 million (2,748), $41.5 million.
7. 'Edge of Darkness,' $4.9 million (2,615), $36 million.
8. 'From Paris With Love,' $4.7 million (2,722), $15.8 million.
9. 'Crazy Heart,' $4 million (1,005), $16.5 million.
10. 'When in Rome,' $3.4 million (2,125), $26 million.