At first I was slightly interested to see where Sony was going to go with their Spider-Man franchise. I'm a fan of both the screenwriter (James Vanderbilt, Zodiac) and the director (Marc Webb, 500 Days of Summer) -- and obviously I hold a lot of affection for the titular character.
But now comes word from Sony that on July 3, 2012, you'll be able to see Spider-Man swinging directly into your face: yes, the Spider-Man reboot is definitely going to be in 3-D. This news makes me sigh wearily, as I'm of the opinion that 3-D is (even at its finest) just another William Castle-style distribution gimmick. We all have big fancy TVs and HD blu-ray clarity these days ... but our living rooms cannot promise mega-keen 3-D bedazzlement -- which is why we're seeing so many damn 3-D projects these days.
Anyway, feel free to share your thoughts on whether or not this news gets you more or less excited for the as-yet-untitled Spider-Man reboot. Meh, you kids and your 3-D gizmos. In my day, 3-D was for crap like Jaws 3 and Amityville 3, which is why it died out. Again.