For the most part, the film spots were quick and furious, but the clear trend is that the rest of 2010 will show us new versions of the old classics. We saw fresh approaches on Robin Hood and the Wolfman, Jake Gyllenhaal's take on a beloved video game franchise, and Jennifer Lopez doing... well, we're not quite sure what. Another year in the NFL, another exciting Super Bowl featuring an unheralded comeback for the storybook underdog, the New Orleans Saints. Even Brangelina had a good time. But of course, we're more interested in what happened during the commercial breaks in between the game action, as studios reeled out never-before-seen ads for some of their high profile film releases.
For the most part, the film spots were quick and furious, but the clear trend is that the rest of 2010 will show us new versions of the old classics. We saw fresh approaches on Robin Hood and the Wolfman, Jake Gyllenhaal's take on a beloved video game franchise, and Jennifer Lopez doing... well, we're not quite sure what.
'The Last Airbender'
After the grim critical and box office reception of 'The Happening', maybe M. Night Shyamalan figured he should give moody thrillers a rest and switch gears to a 'Matrix'-style martial arts flick. Though the ad looks a bit like a 'Mortal Kombat' rehash, Shyamalan's best films have featured child protagonsists, so we're hoping it's a return to form for the guy.
We've always felt like the one thing that was missing from the swashbuckling Douglas Fairbanks/Kevin Costner versions of Robin Hood was a sense of unstoppable rage. Good thing we have Russell Crowe and Ridley Scott, who combine once again to bring 'Gladiator'-level grittiness and intensity to the tale of how the legendary, heroic thief got to Sherwood Forest in the first place.
Ads for this movie have been all over the airwaves in recent weeks, so with the release date for this one is just a week away, the quick cuts of the Super Bowl spot were down to business: Anthony Hopkins and Hugo Weaving looking merciless and driven, and Benicio Del Toro looking tortured as the hunted, full moon-induced lycan.
Due to its push from a 2009 release to this February, there's been some concern in certain circles about the quality of this Martin Scorsese thriller. But if you liked the trailer when it debuted last summer, then chances are you liked this ad: creepy, angry bald people in cages, Leonardo DiCaprio speaking in a thicker Boston accent than he did in 'The Departed', and that age-old "you can check out any time you like, but you can never leave" trap The Eagles sang about all those years ago.
'Alice in Wonderland'
We've been seeing clips of this 3-D Tim Burton adaptation since the trailer first debuted in December, and even if Johnny Depp's Mad Hatter has a little Madge in him, they're still incredibly fun to watch. Can't wait until March 5.
'The Back-Up Plan'
We understand, J-Lo. You just had a few kids, and some of it was so transformative and hilarious that it could have been in a movie. In a decidedly atypical teaser for a Jennifer-Lopez-starring rom-com, the singer-actress goes head-first into a home birthing pool. Sure as hell looks better than 'The Wedding Planner.'
'Prince of Persia: The Sands of Time'
There's been a steady buzz for months about this live-action adaptation of the popular video game (like the fact that its star, Jake Gyllenhaal, is nowhere near Persian),and while the Super Bowl spot only gave us a glimpse, what they did show looked pretty promising. Let's just hope this isn't another 'Max Payne'.