CATEGORIES Movie News
Apparently, 2010 will be the year of wearing silly glasses at the movies.

Warner Bros. recently announced its plans to convert a number of high-profile releases -- among them the CGI epic 'Clash of the Titans' and 'Harry Potter and the Deathly Hallows, Part I' -- from 2D to 3D, according to the Hollywood Reporter.

In addition, /Film reports that Paramount is pressuring director Michael Bay to film the third installment of his 'Transformers' series in glorious 3D as well.

At first glace it all seems a mad shuffle to replicate the success of James Cameron's 3D juggernaut 'Avatar', but Warner Bros. insists that its decision to make the shift is anything but trendy.

"We are experienced and have been successful in the conversion of 2D to 3D going back to such hits as 'The Polar Express,' select scenes in 'Superman Returns' and the last two Harry Potter films," Dan Fellman of Warner Bros. domestic distribution told the Hollywood Reporter. Apparently, 2010 will be the year of wearing silly glasses at the movies.

Warner Bros. recently announced its plans to convert a number of high-profile releases -- among them the CGI epic 'Clash of the Titans' and 'Harry Potter and the Deathly Hallows, Part I' -- from 2D to 3D, according to the Hollywood Reporter.

In addition, /Film reports that Paramount is pressuring director Michael Bay to film the third installment of his 'Transformers' series in glorious 3D as well.

At first glance it all seems a mad shuffle to replicate the success of James Cameron's 3D juggernaut 'Avatar', but Warner Bros. insists that its decision to make the shift is anything but trendy.

"We are experienced and have been successful in the conversion of 2D to 3D going back to such hits as 'The Polar Express,' select scenes in 'Superman Returns' and the last two Harry Potter films," Dan Fellman of Warner Bros. domestic distribution told the Hollywood Reporter.

First up is 'Titans', which was pushed back to April 2 to accommodate the conversion to 3D, followed soon after by 'Deathly Hollows, Part I' which is set to hit theaters Nov. 19. Other Warner films getting the multidimensional makeover are 'Cats & Dogs: The Revenge of Kitty Galore' and Zack Snyder's follow-up to 'Watchmen,' 'Guardians of Ga'Hoole', due out this September.

"We're excited about 3D and look forward to bringing a rich, involving visual experience to audiences around the world," Warners film group president Jeff Robinov said.

Bay, on the other hand, seems less excited about the 3D process, and has referred to the feature as a "gimmick."

"The way I shoot is too aggressive for 3D cameras. It's a time consuming thing," said Bay at ShoWest last year. "Who knows ... it might be a fad. I'm kind of old school ... I like anamorphic lenses, and that is old school."

But that was in 2009, before 'Avatar''s shattering success at the box office and nine Oscar nominations took 3D squarely out of the "fad" realm and into the "new school." But Variety reports that Warner Bros. is currently bidding on a number of films for individual directors -- including Michael Bay -- so maybe he's changed his tune.

What remains to be seen is if studios can make enough technology advancements to provide audiences with a set of 3D glasses that are a little less annoying to wear. Then we might be talking a real revolution.