Funny how when you give up paying attention to a franchise, news on its future developments goes in one ear and out the other. I enjoyed the first Transformers, feeling it delivered an enjoyable blend of big budget action and whiz-bang effects, but absolutely hated Revenge of the Fallen. I could barely wait for it to end and by the time the credits signaled I could finally flee the theater, I had sworn off the series. Since then, I've only been paying vague attention to any progress on a new film, mainly because all news concerning said film seemed to revolve around the supremely untalented Megan Fox.

I was kind of surprised when I came across a headline this morning at IESB that declared filming on the untitled part 3 was set to begin this May. I know I've been ignoring Transformers news for the most part, but I thought word that Michael Bay and company were all officially coming back would have stood out. Turns out it did not. But considering that those big, brawling robots are relevant to pop culture, I figured it was best I scan back and read up on where production stands.
  • Michael Bay is returning to direct, despite initially saying he needed a year to recover from Revenge of the Fallen.
  • Roberto Orci and Alex Kurtzman have moved on and will not be returning to script part 3. Ehren Kruger, the man largely responsible for all of the bad things about Revenge, will take over writing duties.
  • Shia LaBeouf and Megan Fox are both signed on. Unfortunately for us, the studio probably won't let Bay kill off Fox in the opening scene.
  • Bay wants this new film to focus more on the "characters", particularly the relationship between Sam and Bumblebee. He also wants his big budget action movie to have less action.

Paramount is still looking to stick to the July 1st, 2011 release date earmarked before Revenge of the Fallen even came out. With filming set to begin in May, we should start getting our first official glimpses of Transformers 3 late summer. Will 'less action, more characters' be enough to sway back audiences spurned by the assault on the senses that is Transformers 2? Only time will tell.