Domestically, things get more interesting when you consider that Avatar's $68.3 million third weekend is the top third weekend of all time. And its 10% week-to-week drop is remarkable even considering that the top grosser over Christmas generally holds up well over the slow first weekend of the new year. (Marley & Me fell 33%; National Treasure: Book of Secrets 44%; Night at the Museum 35%.) Again, Titanic's record-holding number ($600 million on the nose) still looks very far away. But January is a notorious Hollywood dead zone, and Avatar shows few signs of slowing down.
The rest of the top 10 -- all holdovers -- also mostly did good business over the holiday weekend. predictably took the biggest hit, but even it didn't do badly, dropping less than 40% and bringing its cume to $140 million. The Blind Side saw a 10% boost and broke $200 million (the modestly budgeted film's success is every bit as notable as Avatar's, I think). And The Princess and the Frog finally rebounded a bit after a few tough weeks, gaining business despite dropping theaters, and making a $100 million finish probable.
The full chart after the jump.
1 - Avatar (Fox) - $68.30 ($19,734) - $352.11
2 - Sherlock Holmes (Warner Bros.) - $38.39 ($10,586) - $140.68
3 - Alvin and the Chipmunks: The Squeakquel (Fox) - $36.60 ($9,768) - $157.35
4 - It's Complicated (Universal) - $18.70 ($6,455) - $59.11
5 - The Blind Side (Warner Bros.) - $12.65 ($4,323) - $209.05
6 - Up in the Air (Paramount) - $11.35 ($5,989) - $45.02
7 - The Princess and the Frog (Disney) - $10.01 ($3,009) - $86.09
8 - Did You Hear About the Morgans? (Sony) - $5.20 ($1,913) - $25.62
9 - Nine (Weinstein Co.) - $4.25 ($3,010) - $14.05
10 - Invictus (Warner Bros.) - $4.13 ($1,903) - $30.76
Next week: 2010 begins with Daybreakers, Leap Year, and Youth in Revolt.