CATEGORIES Movies
John Hillcoat's 'The Road,' adapted from Cormac McCarthy's Pulitzer prize-winning novel and initially pegged as an Oscar-vehicle for Viggo Mortensen, has unexpectedly been pulled back to a much smaller platform release.

The Playlist reported that the Nov. 25 premiere was first scheduled as a wide release (commonly 1000+ theaters) but The Weinstein Co. quickly nixed that idea -- choosing to open the film in a paltry 111 theaters domestically. The Weinsteins have promised the film will hit more cities, but how soon will that be? John Hillcoat's 'The Road,' adapted from Cormac McCarthy's Pulitzer prize-winning novel and initially pegged as an Oscar-vehicle for Viggo Mortensen, has unexpectedly been pulled back to a much smaller platform release.

The Playlist reported that the Nov. 25 premiere was first scheduled as a wide release (commonly 1000+ theaters) but The Weinstein Co. quickly nixed that idea -- choosing to open the film in a paltry 111 theaters domestically. The Weinsteins have promised the film will hit more cities, but how soon will that be?

Looking back on how the Weinstein Co. has handled the film's release so far (wasn't 'The Road' set for a fall 2008 release?), it's no surprise the fickle distributor has changed its theatrical course once again. Also, given the film's emotionally weighty subject matter and its harrowing depictions of a bleak, post-Apocalyptic world, the film may just not have played well with test audiences, leading the Weinsteins to rethink their initial theatrical roll-out.

And what happened to all the zealous fans of the book? It seems like their reluctance to embrace the film has squandered its returns at the box office. (The film premiered with an adequate average of $13,534 per theater during its first weekend.)

The only thing left that could help the film's chances of reaching a much wider release more quickly is buzz from the awards season, especially the upcoming Golden Globe nominations, which will be announced Tuesday morning at 5 a.m. PST.
Mortensen's heart-wrenching performance has a great chance of landing in the best dramatic actor category.

Something tells us the Weinsteins will surely have their eyes glued to that race.