CATEGORIES Movie News
Looking to bridge the gap between physical and digital home entertainment distribution, Amazon will now offer purchasers of select DVD and Blu-ray titles the immediate gratification of a free download of the movie.

The new DVD + On Demand offer will deliver a free download version to purchasers of select disc titles including 'Funny People,' 'Bruno,' 'Coraline' and 'Drag Me to Hell.' A complete list of participating titles can be found here. Looking to bridge the gap between physical and digital home entertainment distribution, Amazon will now offer purchasers of select DVD and Blu-ray titles the immediate gratification of a free download of the movie.

The new DVD + On Demand offer will deliver a free download version to purchasers of select disc titles including 'Funny People,' 'Bruno,' 'Coraline' and 'Drag Me to Hell.' A complete list of participating titles can be found here.

Download terms vary depending on the title, with some being the 30-day rental type and others available for permanent library inclusion. Downloads play on both Macs and PCs that support Amazon On Demand software.

For its part, the Internet retailing giant has already experimented with the distribution model, offering up a free digital copy along with disc sales of Warner Bros.' 'The Dark Knight' last year.

Amazon's move fits a home entertainment industry trend. With movie fans now scattered in terms of the formats they prefer, and DVD sales way down, both studios and retailers have been looking to goose demand with offerings that include multi-format options.

For example, Digital Copy -- which lets disc buyers rip a free copy of the film they just bought to their computer -- has been standard on most DVD releases for over a year. Meanwhile, studios including Disney have offered disc packages that include DVD, Blu-ray and digtal versions.