Okay, so I'm admittedly a total Whedon fanboy and am completely aware that this places me in the most rabid and terrifying fanbase roaming the interwebs. Ever bear witness to a Browncoat vsTrekkie debate? I'm having an aneurysm just thinking about it. However, when you are the creator of Buffy the Vampire Slayer, Angel and Firefly, you've earned my undying devotion (and my forgiveness for scripting the appalling Alien: Resurrection).
The reason for the award, though, definitely appears to be Dr. Horrible's Sing-Along-Blog, which, in addition to being the best science fiction musical about a mad scientist yearning for love ever made, proved that web-based media could not only look and sound professional, but could become a sensation beyond a niche audience and could be financially viable. Considering that Whedon has a Gilliam-esque penchant for disaster when he works within the studio system, new media represents an opportunity for him to make what he wants, when he wants and deliver it straight to his audience via the magical power of the internet.
These are exciting times and Whedon is a trailblazer. The next decade is going to see more and more exciting work being created strictly for internet consumption; how content is made and how we view it are going to change dramatically.
And Joss Whedon gets a plaque or a trophy or something come January 24th, so hoorah!