15) Nicolas Cage for Sankyo

Yes, this ad is as crazy as a bag of monkeys, but what I'd like to have witnessed is the moment when someone pitched the idea to Nic Cage. "Yeah, so we want you to dress like a cowboy and do a line dance with these silver aliens..." Genius!

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14) Sylvester Stallone for Ito Ham

If you want someone to sell ham - you go to the best. And if they're not in, you get Sly Stallone. My favourite bit is the wave he does from the sunflowers - do you think the present he's brought is the ham? Brownie points for the Japanese accent, mind you.

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13) Bruce Willis for Eneos Service Stations

Another one here to file in the 'What The Hell Was That' drawer. It's the middle of nowhere and Bruce arrives in Starsky and Hutch's car before turning into a Ghostbuster with some sort of magic petrol pump. Yeah, thanks for that, Bruce.

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12) Pierce Brosnan for Elsereine cosmetics

Our former Bond wanders into some sort of palace while an operatic soundtrack scorches the eardrums. The camera pans around his chiselled jaw line a few times until he's finally stood in front of a table full of ladies cosmetics. So is he like a sort of posh Avon door-to-door salesperson?

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11) Joe Pesci (voice) for Pepsi

A kid orders a Pepsi, is offered a Coke, and in her anger turns into Joe 'GoodFellas' Pesci. But just before she says "you think I'm funny... I make you laugh" someone puts a Pepsi in front of her and all is well. I'm surprised Channel Four haven't done a documentary on that poor little girl's affliction.

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