10) Sean Connery for Biogurt yoghurt

We've already had one Bond looking foolish - now here's the best Bond - looking even more foolish. Sean Connery driving a car with a dancing toy rabbit towards a really, really big yoghurt pot. And then someone dubs him saying - "very good. Biogurt." Wonder if they'd meant to call Roger Moore for this one and dialled the wrong number.

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9) Kate Beckinsale and Orlando Bloom for Gap

Why are these people chasing Kate Beckinsale and Orlando Bloom? Do they like their jeans? Or are they unhappy about the pair's recent movie output? Suppose we'll never know.

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8) Ben Stiller for Kirin drinks

Warning: This advert can cause a severe headache due to excessive colour and sound. Ben Stiller appears to be selling some sort of Japanese drink on an American Football field but then he turns to ice and, oh, hang on, I'm getting that headache again.

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7) Leonardo DiCaprio for Telecom Italia

The prize for the easiest TV ad job goes to Leo here. All he does is lie down in a field, play with some insects, send someone a text on his phone and then say "whatever". I'm just surprised he got reception out there.

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6) Jackie Chan for Woolworths

Sad as it was to see cheap product chain, Woolworths, disappear from the high street this past year. A clue to their demise may come from the money they probably spent on getting Jackie Chan to sell their £2 jeans.

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