Now I don't go around collecting these digital bits of marketing minutia, though they do always stick with me (and never because I'm so impressed with the font choice), but when I saw the sales art for The Ward, John Carpenter's first return to feature film making since Ghosts of Mars, I decided to go round up some examples. The first one that came to mind was a dreadful bit of imagery intended to sell Bai Ling as some kind of a menacing mermaid in Hydrophobia 3D, but then I also remembered the Cannes promo art for Rambo V: The Savage Hunt, which looks like Sylvester Stallone overlayed atop the poster for Anaconda.
A few Google searches later and I had a handful of images that reinforced my suspicion that all sales art falls out of a wormhole to the mid-90s. So please, lets do a little experiment. Imagine that you have a couple million to spend on a film. Now scroll down and tell me if you see anything that could make you want to break out the checkbook and scrawl out a long chain of zeros.