The workshop, it turns out, was a publicity event put on by Jameson's Irish Whiskey's Cult Film Club, a London film series that features movies like Trainspotting, This is Spinal Tap and, of course, Fight Club. The movies are all free, and the website promises a complimentary glass of Jameson's, as well.
For those of us who blog for a living, the intro to MacInnes' video holds an additional bit of entertainment. An e-mail he receives from his editor contains the subject line "FWD: RICKY GERVAIS DOESN'T LIKE AUBERGINES" (aubergine being the proper European word for eggplant) followed by the note, "Paul - great story. Give me 900 words in 20 mins. And make it good." Indeed. Thankfully, the Cinematical editors would never make us blog about celebrity vegetable preferences.
It's a clever take on an equally clever PR stunt, and a fun few minutes to watch. You can check it out here.