Now I haven't seen any actual sales or shipping figures, but I've heard from multiple people in multiple states that tried to snag a copy of TrT in either format on release day and that it was sold out at every brick and mortar store they went to. One doesn't need sales figures to know that Warner Brothers has, to the surprise of no one in the horror community, a hit on their hands, and one doesn't need a flow chart to understand that popular things get sequels. So now the sequel(s) that Dougherty has been silently planning in his back mental pocket is a lot closer to reality, as evidenced by his conversation with MTV:
"The whole idea originally, for me, was to do one if not every Halloween, at least every other Halloween," Dougherty explained. "Because it's an anthology film, it lends itself to telling another four stories which would intertwine – but I think you could take the film and explore how Halloween was celebrated in different locations, different time periods, and the one consistent character would be Sam, the mascot."
"I know how the next one ends, I know who the main villain would be – let's just say that there's a whole contingent of people out there who hate Halloween, who try to convince people that Halloween is a genuinely evil holiday that should be avoided. And I'd like to see Sam go up against one of those types."
Now the easy leap there is that a hypothetical Trick 'r Treat 2 would have Sam snuggling up close with one of the crazy right wingers you see decrying the Satanic indoctrination of Halloween on cable access programs, which would obviously be a blast, but let's not forget Dougherty's earlier comments about taking a trip to different times and different places. One of the ideas he expressed a lot of interest in at Fantastic Fest involved taking Sam back to the Halloween traditions of the 1800's, which is something I'd love to see done. However, if Warner Brothers was afraid to release a contemporary film about contemporary Halloween traditions, I imagine it would take weeks of sold out Best Buy shelves to convince them to let Dougherty do Sam as a period piece with covered wagons and corsets.
Regardless of where or when he ends up, I'm just glad to see that two years of release hell haven't completely beaten Dougherty's spirit.