A year ago, GQ published a feature article written by Devin Friedman called "Will You Be My Black Friend?" Having realized that he had only two black friends (much less than he had in his youth), Friedman whipped up an ad asking for black friends and threw it up on Craigslist. The article (a long but worthy read) dips into his self-deprecating thoughts on race, his social anxiety with black people, and thoughts on the friendship segregation alive in interpersonal relationships as he sets out to make new black friends. And now it's been picked up by Oprah.

The Hollywood Reporter posts that Oprah Winfrey's Harpo Films and Lionsgate are joining forces to develop Friedman's article into a feature film with Chris Rock starring. I'm going to go out on a limb and guess that he's one of the people met on the journey, because Rock is definitely not a "white, married Manhattan journalist" on a "quixotic quest" for friendship diversity.

Currently, no writer or director is attached, but that'll surely come in due time. I mean, can the world refuse Oprah? It doesn't seem likely. Now ... how long will it be before marketers decide to start up a "gain a black friend/gain a white friend" website? And would it work?