Ever since newbie writer-director Cary Fukunaga stormed this past Sundance Film Festival, taking the Best Director award for his fantastic film Sin Nombre (read my review here), I've been itching to see what the guy does next. While he's probably busy working on projects as part of deals with both Focus Features and Universal Pictures, it looks like Fukunaga carved out enough time to direct a commercial for Levi's 'Go Forth' campaign.
The commercials (there are two in total, with one directed by Lying helmer M. Blash) use Walt Whitman poems ("America", "O Pioneer") in a voiceover to illustrate the spirited adventure and liveliness of today's American youth, "but also to refresh and reinvent the idea of a pioneering spirit for the times in which we live," according to creative director Susan Hoffman. Fukunaga directed the "America" commercial, while Blash helmed the "O Pioneer" spot. The ads themselves are pretty unique and fun, and they're shot beautifully; it's stuff like this that has me itching to see what sort of sandbox Fukunaga will play in next. Sin Nombre, which follows the intertwining stories of three teenagers set against a backdrop full of people riding atop trains in the hopes of crossing the Mexico/U.S. border, is now available on DVD and I highly recommend checking it out if you haven't seen it yet. I also suggest watching it in conjunction with the documentary Which Way Home, now airing on HBO.
Watch both Levi's commercials after the jump.