Of course, Archie Comics isn't limited to just the redheaded teen and his wholesome pals. They also own Sabrina the Teenage Witch, Josie and the Pussycats, Cosmo the Merry Martian, Super Duck, and Dotty and Ditto. It's not clear whether this deal would include the Archie characters that DC licensed as part of its Impact line (guys like The Black Hood, and The Comet) but I'm guessing that CAA's representation is limited only to their retro, in-need-of-an-update faces.
So, can Archie or Cosmo the Merry Martian become hot properties? Archie & Friends still gets a lot of love from comic book fans, but when I try to picture someone making a movie out of the happy-go-lucky series it just looks like Scooby-Doo. Sabrina and the Teenage Witch worked with a modern makeover, but Josie and the Pussycats crashed and burned. To these weary and modern eyes, the rest of them seem hopelessly outdated. I can see how a Mattel property becomes a CG summer blockbuster, but Cosmo the Merry Martian? Not so much. Just because it was a comic book property doesn't mean it's adaptable.