CATEGORIES Action, Sci-Fi & Fantasy, Mystery & Suspense, Sony, Warner Brothers, Peter Jackson, Movie Marketing, Trailers and Clips, Posters, Trailers and Clips, Movie Photos, Movie News, Cinematical
I realize that different movies receive different marketing campaigns to emphasize different elements for different audiences in different territories, but these two Thai posters for District 9 (courtesy of IMP Awards) are selling something different from what's in the actual movie.
If Exhibit A on the left is to be believed, the film features one city-destroying robot and multiple motherships. It's like Transformers meets Independence Day, and if it were actually the case, it'd guarantee beaucoup baht at the box office. The other poster, our Exhibit B, adhere to the one mothership present in the film, but then suggest that there are multiple man-sized robots running amok -- again, selling the idea of a robot rampage that is simply not in the film.
(Hell, that robot suit doesn't even factor in much before the last twenty minutes; how disappointing might that fact be?)
This is simply the most misleading piece of marketing I've seen in quite some time. The worst thing going on Stateside at the moment is a trailer for Whiteout that implies a monster movie is in the cards for anyone going to see their serial killer thriller. Now, I ask you guys and girls to share: what are some of the most egregious trailer and poster deceptions that you've experienced at the movies?