It's a shocking deal no one saw coming in a million years. According to an official press release from the Walt Disney Company, Disney has bought Marvel Entertainment for the hefty price of $4 billion. Under the deal, Disney gains control of more than 5,000 Marvel characters, and Marvel gains their massive marketing infrastructure.
"This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President aof The Walt Disney Company. "Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney."
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