In fact, according to this report at Screen Daily, the only movie so far this year to outperform Haeundae has been Transformers 2. To put things in better perspective, Michael Bay's giant explode-o-tron sold 7.4 million tickets over the course of 6 weeks. The giant tsunami broke the 5 million mark in 13 days! And watching the trailer (included below) for Haeundae it's easy to see why. It has all the great disaster movie character tropes, a very localized sense of romance and humor, and destruction literally swirling around every corner. I'm not gonna lie, I love to see meteorites crash and California sink into the sea, but nothing in the 2012 trailer has quite the real-world sense of dread as seeing a beach full of people fleeing from a rapidly receding tide line.
Sorry, no English subtitles. Then again a wave the size of a skyscrapper doesn't require a subtitle:
There's no word yet on an a distributor stepping up to the plate for American audiences, but if Haeundae (which is the name of the actual beach at the center of the film) keeps piling up coin at the Korean box office someone on our side of the pond is bound to see the dollar signs.
Thanks to 24 Frames Per Second for the find.