But they have sold him out shamefully since then. They've slapped him on every single item of merchandise they could (he's the world's second-largest licensed character franchise -- he falls behind Mickey Mouse), churned out bad stories like Pooh's Heffalump Movie, and treated the A.A. Milne estate horribly. No money goes towards maintaining England's 100 Aker Wood or Pooh Corner, an act that has left a lot of really bad blood. (By the way, if you are ever in England, go down to east Sussex. You can play Poohsticks on the real bridge and buy pots of honey. You won't ever regret it.)
Now, according to The Hollywood Reporter, it's set to begin all over again. Disney has announced plans for a new Winnie the Pooh movie in Spring 2011, despite the commercial and critical failure of Heffalump. There's no further detail as to what the film will center on, but I imagine it'll be another original story that has little in common with Milne, and will make sane people wince at the sight of the chubby yellow bear. Poor Pooh. At least he's kept nice and simple in Sussex.