Guillermo del Toro's prodigious creative output makes me hang my head in shame. He's not content to just direct, write, and produce internationally acclaimed movies; he's not satisfied torturing Ron Perlman and Doug Jones with freakish makeup or giving grown adults the sobbing heebie-jeebies. No, while you've been sitting on your couch, drinking beer and playing Guitar Hero, he's splicing and dicing The Hobbit and getting ready for the first part of his vampire trilogy to hit bookshelves. Yes, bookshelves.

Del Toro and Chuck Hogan have written The Strain Trilogy, the first volume of which will be available June 2nd. William Morrow has put up a really neat video interview with del Toro about his interest in "the otherness, the scary void of an animated corpse that lusts after your blood." (He also takes a nice dig at the sexy sparkly vamps of Twilight.) Expect gory deets on "how each of the feedings of these vampires is acutely detailed and painful to read, so you will experience this sense of dread and horror..." His vamps will be "as menacing, and as real, and as absolutely disgusting and alien as possible."

"I hope you enjoy the book!" he signs off cheerily.

Del Toro is such a character that I love reading or seeing any interviews with him. I really have to commend William Morrow on doing a video interview with him to promote the book; it's a cheap, easy way to drum up buzz and it speaks really well to the target audience of The Strain. Horror fans are tuned in to the Internet as much as sci-fi or comic book fans are, and although his pre-existing fan base would seek out The Strain anyway, other publishers should follow WM's lead for innovative online marketing. There are plenty of other great books out there that are falling between the cracks.