In fact, this could do the exact opposite of taking "Porno" out of Zack and Miri Make a Porno, making many a sex-loving viewer a wee bit disappointed. See, the film will focus on a 1968 Ford car plant strike when 850 female workers walked out to protest sexual discrimination -- and ultimately helped the movement to get equal pay for women in the workplace.
I know, that's not really a sexy sort of theme. So, how does the title come into play? It's a reference to a banner carried during one of their marches. It should've said: "We Want Sex Equality," but it "was only later that they realized the last word had gone missing." One: How do you not notice the absence of the word "equality"? Two: How does no one else notice and bring down the banner? Three: How many moviegoers will get the joke?
This is said to be a "very funny" project, so at least people won't be misguided into dramatic fare, but I still think this could be quite a surprise for many.
Just how far should a film take an inside joke, especially when they're scheming up a title?