Producer Andrew Form spilled a few early details at Shock, but here's the part that should keep horror fans (at least partially) sated for the time being: "It's not Freddy cracking jokes. We want to make a horrifying movie. The concept is so scary, don't fall asleep or you'll die. This guy gets you when you're most vulnerable, in your sleep. We love that." Sounds good to me, Andrew.
So not only will the new* Freddy start shooting relatively soon ... it also looks like Platinum Dunes have found themselves a screenwriter in veteran word-maker Wesley Strick, whom the genre fans will remember from Arachnophobia, Cape Fear, Wolf, and Doom.
*And yes, it definitely looks like a NEW Freddy will hit the scene, although the producers seem open to having Robert Englund stop by in some capacity.