Rather than delving into the woes of making rent, Rogen and Goldberg are developing a story about "three twentysomethings who learn about life and love while running a pornography shop." Oh, the romance of pornography -- flower and handholding on the backdrop of blowup dolls and mastubatory aids.
There's no word on when this could possibly get made, or who would star. All we know is that Rogen and Goldberg will act as executive producers. Seeing that Showtime also has Secret Diary of a Call Girl, I hope that the comedy will be balanced with smarts and modernity, rather than tired retreads of porn cliches, but we'll have to wait and see.
Are you ready for more widespread porno?