Role Models' $19 million opening is less ginormous, but no less notable. For an R-rated comedy with no real stars and no franchise behind it, that's a major coup. I suspect word-of-mouth will help the film in the weeks to come.
Soul Men, on the other hand, failed to capitalize on the cache of Samuel L. Jackson and the late Bernie Mac. Black audiences would have turned out in droves for the feel-good comedy. Lionsgate would have gone to town with it.
With last weekend's box office hit on account of Halloween falling on Friday, this weekend's drop figures -- save Saw V's -- looked pretty good across the board. Most notably, people seem to be responding well to Clint Eastwood's Changeling, which held on to fourth place without much of a screen count jump.
The full estimates after the jump.
1 - Madagascar: Escape 2 Africa (Dreamworks/Paramount) - $63.50 ($15,656) - $63.50
2 - Role Models (Universal) - $19.25 ($6,895) - $19.25
3 - High School Musical 3: Senior Year (Disney) - $9.29 ($2,683) - $75.71
4 - Changeling (Universal) - $7.28 ($3,925) - $20.59
5 - Zack and Miri Make a Porno (Weinstein) - $6.52 ($2,384) - $20.93
6 - Soul Men (MGM) - $5.61 ($2,745) - $5.61
7 - Saw V (Lionsgate) - $4.2 ($1,485) - $52.32
8 - The Haunting of Molly Hartley (Freestyle) - $3.49 ($1,355) - $10.24
9 - The Secret Life of Bees (Fox Searchlight) - $3.13 ($2,110) - $29.94
10 - Eagle Eye (Dreamworks/Paramount) - $2.59 ($1,844) - $96.40
Numbers via Box Office Mojo.
Next week, Quantum of Solace looks to set a franchise record.