The day before opening, I made an educated guess that we'd see a sing-along incarnation of High School Musical 3: Senior Year soon enough. However, while I thought that Disney might go for the relatively open weekends of November 14th or December 5th, last week's 65% drop in business suggests that repeat viewing has already somewhat exhausted itself and that the studio better milk their cash cow dry a bit sooner, so on November 7th, the lyric-laden version of HSM3 will pop up in 125 digital theaters nationwide.

There's something to be said for the digital aspect of this release. Though I have friends and colleagues who still cheer 35mm all the way, to dismiss the merits of digital projection -- whether in this or better cases -- seems downright foolish. Who knows: with any luck, we'll be treated to a digital release of Saw School Musical come next October...