Universal was the lucky winner after a bidding war erupted between major studios (including Warner Brothers, MGM, and Paramount) for the netherworld adventure. The project went to Universal for the low, low price of a seven-figure deal, and this is the first title Electronic Arts has sold this year that was not based on an popular existing game. This brings EA's total to three film deals this year, with the possibility of a Sims feature (which some of us might have tried to block out), and then the announcement of an Army of Two feature film with Bourne scribe, Scott Z. Burns.
Since it's still early days for Inferno, not much is known about the game other than it will take players on a journey through hell. The games creator's will be taking a hands-on approach to the adaptation, and according to Variety , "Making a movie deal well before the game's release will give EA a shot at seeing a movie released closer to the beginning of the game's life cycle." I don't know about that, but I do know that it can't be any worse than most movie tie-in games.