CATEGORIES New Releases, Box Office, Movie News, UK Box Office, New Releases, Cinematical, UK Box OfficeWell, what do you know: I was right, sort of! Oliver Stone's W. didn't remotely flop. Its $10.6 million opening weekend on just over 2,000 screens is very respectable for a political, current-events-themed drama. In case you're just joining us, those have not been doing well. W. was a couple million away from matching the first weekend gross of the Scott-DiCaprio-Crowe offering Body of Lies (which fell to sixth place this week). Of course, conservative blogs are already spinning its (completely unsurprising) slip from second place on Friday to fourth for the weekend as some sort of referendum on Oliver Stone's politics. Fat chance.
There were other winners this weekend. $18 million is a good number for an inexpensive actioner like Max Payne, though if you think it underperformed a bit you're probably right. $11.1 million in semi-wide release for The Secret Life of Bees is gold. Beverly Hills Chihuahua continues to do well, approaching $70 million. Even Eagle Eye is still kicking down in fifth place; it'll just miss the $100 million mark.
The weekend's only flop was such a foregone conclusion it can hardly be called a flop. Summit's Sex Drive opened to 9th place with $3.6 million. With no stars and no real marketing hook (choosing a picture of the protagonist in a donut suit as the film's main piece of branding probably wasn't the best thing), it could have been worse, and the thing will break even eventually.
The full estimates after the jump.
1 - Max Payne (Fox) - $18.00 ($5,332) - $18.00
2 - Beverly Hills Chihuahua (Disney) - $11.20 ($3,458) - $69.07
3 - The Secret Life of Bees (Fox Searchlight) - $11.05 ($6,945) - $11.05
4 - W. (Lionsgate) - $10.55 ($5,197) - $10.55
5 - Eagle Eye (Dreamworks/Paramount) - $7.34 ($2,208) - $81.34
6 - Body of Lies (Warner Bros.) - $6.88 ($2,535) - $24.48
7 - Quarantine (Screen Gems) - $6.30 ($2,558) - $24.69
8 - Nick & Norah's Infinite Playlist (Sony) - $3.90 ($1,740) - $26.71
9 - Sex Drive (Summit) - $3.57 ($1,473) - $3.57
10 - Nights in Rodanthe (Warner Bros.) - $2.68 ($1,267) - $36.89
Box Office Mojo has the numbers.
Next weekend offers Pride & Glory, the yearly Saw sequel, the yearly reissue of Tim Burton's The Nightmare Before Christmas in 3-D, and the yearly High School Musical offering, though for the first time on the big screen. The latter shold be the winner, and with the Saw films' tendency to open strong it ought to be a big weekend.