So last week, the official theme song for Quantum of Solace -- y'know, that new James Bond flick -- was formally released online, and above is the music video for Jack White and Alicia Keys' "Another Way to Die." This managed to slip past us, probably because we were all still drooling over Erik's chance to comandeer an Aston friggin' Martin (no, no, 'jealous' isn't quite the word...), and now that it's out, opinions are becoming considerably divided.
On his personal blog, Bond devotee David Cornelius of eFilmCritic.com said "it's, um, not good. Really, really not good. The Coke commercial focused on the catchy hook, which was good. But the rest of the song? Not good. We're talking "Die Another Day" not good. Argh."
Devindra Hardawar of /Film feels a little less harsh about it: "It's not a terrible song (see Madonna's for Die Another Day for a good example of that), but it certainly doesn't feel like anything new for the series. It seems as if it tries to do way too much, and the song ends up feeling overstuffed in the process."
Left in the apparent, admitted minority is Devin Faraci over at CHUD.com, who likes the song, if not the video.
As for me, I dig the thing, though it's stuck stubbornly in my head over the past couple of days, but I rarely think that's a bad thing. What say you guys? Is "Another Way to Die" worthy of our favorite double-0 agent? Or would you rather they had just adopted "Something of Boris" instead?