ChokeSam Rockwell explains how choking can lead to "ch-ching."

If you've read any Chuck Palahniuk books or seen 'Fight Club,' the movie based on his first published novel, you know the man has a deeply twisted sense of humor.

If you're not familiar with Mr. Palahniuk's work, then you may need some debriefing before seeing 'Choke,' based on his novel of the same name.

Sam Rockwell stars as Victor, a guy who earns money by making himself choke at restaurants, then taking advantage of the kind strangers who save his life. Oh, he also works at a Colonial theme park. And picks up women at sex-addiction groups.

Intrigued? Disturbed? Check out a clip of Rockwell explaining how his scams are actually good for the victims. 'Choke' opens September 26.

Sam Rockwell explains how choking can lead to "ch-ching."

If you've read any Chuck Palahniuk books or seen 'Fight Club,' the movie based on his first published novel, you know the man has a deeply twisted sense of humor. If you're not familiar with Mr. Palahniuk's work, then you may need some debriefing before seeing 'Choke,' based on his novel of the same name.

Sam Rockwell stars as Victor, a guy who earns money by making himself choke at restaurants, then taking advantage of the kind strangers who save his life. Oh, he also works at a Colonial theme park. And picks up women at sex-addiction groups. Intrigued? Disturbed? Check out a clip of Rockwell explaining how his scams are actually good for the victims. 'Choke' opens September 26.


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