Although it doesn't open until next year, it appears that the viral marketing machine is already cranking away in the name of Gentlemen Broncos, with the appearance of this thorough website for the film's antagonist, Cluster Award-winning author Dr. Ronald Chevalier (Jemaine Clement, perhaps better known as one-half of New Zealand's fourth most popular folk parody duo, Flight of the Conchords).

In the provided videos and audio snippets, Clement portrays Chevalier as a third-rate Orson Scott Card with the voice of Orson Welles, and I've little trouble believing that he would both fit into the eccentric world of filmmaker Jared Hess (Napoleon Dynamite, Nacho Libre) and lift a story from a young fan (Michael Angarano) out of desperation.

Also starring Sam Rockwell and Jennifer Coolidge, Broncos is currently in post-production, but given the rough timetable and unique pedigree at play, I wouldn't be the least bit surprised if we finally find out what the title means come Sundance next January ...

[Thanks to Matt Dentler for the heads-up.]