Yesterday, Jeff Wells over at Hollywood Elsewhere put up the poster for the new comedy My Best Friend's Girl, starring Kate Hudson, Dane Cook, Jason Biggs and Alec Baldwin. The poster (which premiered online earlier this summer) is boring in the extreme, making the film look like your typical snoozerific rom-com, and the digital altering on the photo makes everyone involved look rather ... freakish.
My first reaction on seeing the poster was, "Boy, somebody's screwing up the marketing on this film," quickly followed by "Hey, I don't remember Dane Cook's complexion looking quite so dewy-fresh ... "
I've seen the red-band trailer, which is actually pretty funny, if you can overlook the more misogynistic elements (or at least, in my own case, overcome the feminist tendency to be immediately annoyed by blow-job jokes) , and the film being marketed in that trailer and the film being promoted on this poster are not the same film. Not that it looks like something I'd choose to see over a good indie flick, but if I wanted a lightweight comedy film, and I'd already seen Tropic Thunder and Pineapple Express, and couldn't find anything else to do here in Seattle on a nice day, I'd maybe see this.
The commenters over on Hollywood Elsewhere were already having a bit of a hey-day over the poster, but then Dane Cook posted a riff on his MySpace page about it that was even better. I am not a huge Dane Cook fan, but his take on this poster was spot-on. My favorite bit: It looks like I'm wearing Maybelline Water Shine Diamonds Liquid Lipstick. My characters name is now Winter Solstice and I'm a hooker with a heart of gold. Jason is my floral carrying pimp, while Kate is my first trick!
Now, watch the red-band trailer for the flick (NSFW), and notice how it seems to have nothing in common with the film being promoted by the poster -- other than the same cast ...
... I mean, I suppose it could be all a planned part of the marketing schtick: "Hey, how the hell are we going to promote this Dane Cook/Kate Hudson film? Is it a raunchy adult comedy, or a milquetoast rom-com for the Mary-Kay-and-Tupperware set? I know, we'll make a really stupid poster that has nothing to do with the film and doesn't tell anyone what it's about, and then get Dane Cook to go off on it on his blog like it was all his idea!"
Anyhow, you tell me: Is this one of the worst movie posters of the year so far? And which would you rather see? The film in the red-band trailer, or the film being promoted by the poster?