Now The Hollywood Reporter posts that the film is finally hitting big screens outside of the festival circuit. IFC Films has picked up the US rights to the comedy, and it will head into a limited release on September 5. While you might have run the other way from Balls of Fury, Playa' is definitely worth another glance.
The film is a cute look at a basketball-obsessed slacker named C-Dub (Jimmy Tsai) who ignores his family's ping pong inclinations -- his mom runs a ping pong store and his brother is a champion. However, when both of them are injured in a car crash, he has to not only take over his mother's classes, but also put two jerky pongers in their place. It's a story we've seen before, but it's also fresh, sweet, and refreshingly smart and diverse. (Check out a review, some interviews, and the trailer.)