The flick, in which Wilson plays a former rock drummer who gets a new chance at stardom when he joins his teenage nephew's band, was originally slated for Friday, Aug. 1. Then they decided a Wednesday was better, so it became July 30. But now Fox has announced that it's been pushed back three weeks to Wednesday, Aug. 20.
Why the shuffle? Fox didn't say, but I would guess it's to avoid the raucous comedies Step Brothers (due on July 25), Pineapple Express (Aug. 8), and Tropic Thunder (Aug. 13). A July 30 release would have put it in the middle of a comedy war zone, and The Rocker -- which got so-so reviews (including my own) when it played at CineVegas and doesn't have nearly as much star power as those three -- would have gotten trampled. It would have been a PG-13 David against three R-rated Goliaths.
By Aug. 20, Step Brothers and Pineapple Express will have already done most of their box office damage, leaving Tropic Thunder as the only big-name comedy competing with The Rocker. I think it's smart to stick with a Wednesday, too, as three more comedies -- The House Bunny, Hamlet 2, and The Longshots -- open on Friday, Aug. 22.
What do you think? Is there too much comedy competition between now and Labor Day? Or are the films different enough that they won't be stealing each other's audiences?