Now, to be clear, its original February release date wasn't exactly a plum spot either. But occasionally something sneaks through early in the year -- think Cloverfield. The few weeks around Labor Day are where movies go to die. The only recent exception I can think of is 3:10 to Yuma.
I'm hoping against hope that the switch isn't actually a vote of no confidence, since a Twilight Zone-style sci-fi film from the director of Donnie Darko sounds fantastic. If it is a low-confidence move, I'm hoping it's a case of a studio not knowing a good movie from a hole in the wall. That happens a fair amount, don't you know. Richard Kelly could use a boost after Southland Tales sank last year.
The Box is about a suburban couple who receive a mysterious wooden box with a single button. The box comes with a promise that if one of them presses the button in the next 24 hours, they will get a million dollars -- but somewhere in the world, someone will die. The film stars James Marsden, Cameron Diaz and Frank Langella.
[hat tip: Cinema Blend]