Shock Till You Drop reported last week that Lionsgate planned only a limited, 100-screen release in major cities, followed by a quick release on DVD, thus denying many horror fans the opportunity to see the film on the big screen. Someone suggested a viral campaign to get a wider release, which has now been endorsed by the man who wrote the story on which the movie is based: Clive Barker.
As quoted at The Official Clive Barker Resource, he says: "I am very excited about this possibility and I would passionately encourage everybody who cares about my work to use this chance to change the minds of the folks at Lionsgate. ... I really think, this late in the day, that grassroots support for our movie could significantly improve our chances of reaching a much bigger audience theatrically. The picture is worth the effort, I believe."
With three wide releases already scheduled on August 1 (The Mummy: Tomb of the Dragon Emperor, The Rocker, Swing Vote), it's a tough sell, but I'd love to see it happen. A thread at the IMDb boards has contact information.
[ Via Bloody Good Horror ]