The short was written by Rogen and Evan Goldberg who, of course, collaborated to bring us last year's Superbad. They'll be writing and producing the feature too, though no director is yet attached. (Judd Apatow's name is nowhere mentioned, and after seeing You Don't Mess with the Zohan, I kind of think it's just as well.) I wonder if this is something else the two cooked up as teenagers and are now seizing the opportunity to realize. It worked out pretty well last time.
The trailer is moderately funny, though you should probably use headphones if you're at work, or around kids, or something. The jokes aren't brilliant, but Rogen's delivery brings them pretty close.