I don't remember the last book that had a viral campaign behind it. I'm not talking about a graphic novel or a comic book; I'm talking a straight-up novel -- one that showcases a flashy website with viral videos, tour dates and erotic images. Furthermore, I'm talking about Chuck Palahniuk's new book, Snuff (which streets on May 20). Palahniuk, as most of us already know, wrote the books Fight Club and Choke -- the latter of which just pushed back its August release date to September 26 after premiering to some pretty positive buzz earlier this year at Sundance. Snuff, in case you're wondering, tells the story of Cassie Wright; a porn actress who wants to set a record by having sex with 600 guys at the same time ... or something like that. The book itself is told from the perspective of the guys trying to fulfill her wishes.

What I find interesting about this viral campaign is that they've gone ahead and shot mock trailers for Cassie's films, like The Wizard of Ass (posted after the jump for certain NSFW reasons). Not only that, but Chuck himself sat down to interview "Cassie" as well (check out that three-parter over here, toward the bottom of the page). My question is this: Do strange viral videos like the ones being offered here take anything away from the book? Normally, we'll see this sort of stuff when the book is being turned into a movie, but not before the book itself even hits shelves. Could this also be a way to showcase the visual aspects of said book to potential Hollywood buyers, or do you feel snuff, er, stuff like this is simply for the fans and no one else?

[via JoBlo]