Apparently the guys put together a very vague trailer for their film's festival screening -- and it was so damn vague it was mistaken for a possible terrorist threat! The trailer never lets on that it's a ... movie trailer, plus it had some creepy voice-over that went a little like this: "People of Muskogee. Open your eyes. April 25th is a day you'll come to remember." Yikes. Given the current state of affairs in American high schools, it's no surprise that school officials caught wind of the clip and brought it to the awareness of various authorities.
So was it a tacky ploy to get some extra attention? Or was it simply an attempt to create some Hollywood-style mystique for a low-budget horror flick? The festival folks don't seem to care, as they've already doled out their punishment, but apologetic movie producer James Bridges had this to say: "It wasn't a hoax. We weren't trying to scare people as a hoax ... We were trying to actually promote our movie."
Guess you did a pretty fine job there, Mr. Bridges. Best of luck at the next festival.