Seth Rogen stars as Dale Denton, a perpetually baked process server with a close relationship to his dealer, Saul (as played by James Franco). When Dale accidentally witnesses a murder, he and Saul are forced on the run from bad guys while suffering from the mother of all paranoid freak outs. Rosie Perez also stars as a crooked cop, and Gary Cole (aka Bill Lumbergh) as a drug lord.
As the story goes, the original idea of a 'weed action flick' came from the mind of the 'chairman of the board', Judd Apatow. Rogen and Evan Goldberg then wrote up a screenplay with Rogen in the role of Saul and Franco as Dale. Judging by that Red Band trailer, it looks like the two made the right choice and switched roles. So Pineapple might be a pretty specific kind of humor that isn't going to appeal to everybody (including those who are way too uptight about the drug use). But doesn't that kind of sum up most of the films that come out of the Apatow stable? Pineapple Express will arrive in theaters on August 8th.