The story centers on two hip-hop promoters who are given the chance to put together an all-star show in California. When the two discover that they are in way over their heads, wackiness ensues. Bob Weinstein tells Variety, "This feels a lot like Uptown Saturday Night to me, a caper film where you have these music promoters who are slightly shady but are good enough guys that you root for them, this is going to be R-rated, and it appeals right to the core of Cube's audience." Thankfully, Cube is getting out of the kiddie flick business (at least for now) and Promoters is his first script since the Friday series finished back in 2002.
Expect to hear news of a director and casting soon. Cube and company are hoping to land some big name rappers to play themselves in the film (who could say no to the man responsible for It Was a Good Day and Guerillas in tha Mist?) Not to mention it would make compiling the soundtrack a heck of a lot easier if you had musicians in the cast. Production on Promoters is expected to begin as soon as Cube has finished promoting his work in Fred Durst's film, The Longshots, and can sort out his schedule for his planned remake of the 70's sitcom Welcome Back Kotter.