I don't want to be mean, but if Roland Emmerich wants to keep the buzz going on his sci-fl flick 2012, he'll be lucky if he gets to make a deal before the advance reviews for 10,000 B.C. start flooding in. Variety reports that the "doomsday" director has started a bidding war for his next project; the apocalyptic adventure flick 2012. The film will be based on the Mayan doomsday prediction that the world is set to end in 2012.

The whole 'end of the world' thing seems as popular as ever; Nickelodeon is even toying with the idea of a kid's flick that uses that same premise (c'mon kids, let's head to movies and watch civilization become extinct!) Last spring, Michael Bay had also considered directing a film based on the book, 2012: The War for Souls by Whitley Streiber for Warner Bros. Emmerich's project, however similar it might seem, will not be using Streiber's book. Instead, his spec script was written in collaboration with Harald Kloser, who also worked with Emmerich on B.C.

According to Variety's sources, "Studio toppers read the script Tuesday, and indications are that nearly all of them were interested enough to meet with Emmerich and reps Wednesday to hear his budget projection and creative aspirations." Of course, you can't help but wonder if the studios desperation for new projects in the wake of the writer's strike might be the source of their enthusiasm. Well that, and the fact that like it or not, Emmerich seems to be able to rake in the box office. Never underestimate the power of a good opening weekend, I guess.

How do you think Emmerich will destroy New York City in this one?