A brand new trailer for Be Kind Rewind has arrived online, and I'm ashamed to say this may be one of my favorite trailers of all time. It has nothing to do with the actual movie, mind you, but I love it because Michel Gondry runs around like a loon. Yes, this is a "sweded" version of the actual trailer -- meaning Gondry messed up the film reel and had to re-create his own trailer using whatever props he had on him. Confused yet?
See, Be Kind Rewind stars Jack Black and Mos Def as two guys who run a video store and accidentally erase all the tapes. So, in order to save their business, the men need to re-create all of the classic movies using cheap props they collect themselves (this process is called "sweding"). So now imagine if the film's entire trailer was "sweded" by director Michel Gondry, and that's what you'll find above. Gondry plays all the roles, and he's an absolute riot (partly because we have no idea what he's saying half the time due to his pretty thick accent). When he sang the Ghostbusters theme to himself, I just about lost my sh*t. Gotta watch it now! Check out James' Sundance review of Be Kind Rewind and his interview with Gondry; Be Kind Rewind hits theaters on February 22.