Now that it will hit screens this February, The Hollywood Reporter has posted about the film's unique marketing campaign. You'd think with a road trip movie named Bonneville, they might have some sort of car promotion, or maybe even a big party in Bonneville, PA. Not in the least. Instead, they are teaming up with Princess Cruises and hosting sneak previews on a number of the line's ships. It will be shown on oceanic trips to destinations like Australia, Thailand, Puerto Rico, Costa Rica, and Argentina.
I don't get it, but nevertheless, even if you're not cruising around the world on a Princess ship any time soon, this is what you'll get if you go see the flick next month -- a woman named Arvilla (Lange) is faced with a big life decision, so she grabs her two best friends (Bates and Allen) and they take a road trip across the US in a '66 Bonneville convertible. Of course, this trip is a rediscovery, so I imagine it'll be a bit like Boys on the Side, but for an older generation. Limited release begins on February 29.