Besides the usual offerings, the site gives you the chance to 'Swede' yourself into a few flicks. That's right; Gondry has even invented a new word for the movie. The word 'Swede' pops up a lot on the site, in fact, and a quick Wikipedia search provides this definition: "the practice of re-creating something from scratch using commonly available, everyday materials and technology. Items that are 'Sweded' look distinctively homemade, often bearing only the slightest resemblance to the original. While naively rendered, 'Sweded' items are usually charming and highly amusing".
Rewind stars Jack Black as a video store employee who accidentally magnetizes himself and when he comes to work the next day, manages to wipe out the store's entire collection. Trying to save their jobs, Black and his friend (and co-worker) Mos Def, set out to recreate the movies that were lost. OK, so the story might seem a little wacky for an entire movie, but Gondry is the master of leaps of movie logic so I still have faith. Be Kind Rewind is set for release on January 25th, 2008.